Forward thinking companies have immediately taken steps towards initiatives in response to the Global energy Efficiency Challenge that was recently launched by the U.S. government. While some initiatives are very diverse and also niche related, others are focused on the promotion of education and awareness towards taking action in the mainstream market. Most of such initiatives were already launched at the Clean Energy Ministerial that recently took place in Washington DC. The United States Department of Energy (U.S. DOE) points out that there are recently significant investments made on energy efficiency across the board. Most of such initiatives are focused…