Posted in Interior Design

Aligning Interior Design To Corporate Identity

the persona of a corporation which is designed to accord with and facilitate the attainment of business objectives(Wikipedia) The past decade has seen a considerable increase in brand development focussing on Corporate Identity. Is a brand positioned correctly to reflect the corporate persona its culture, and cause the right reaction within the hearts and minds of the target market? Is a brand unique, prominent and will it be recalled across communications channels? These types of questions are given much attention from marketing and communications experts and often result in tangible enhancements to corporate signage, and messaging across digital, BTL and…

Continue Reading... Aligning Interior Design To Corporate Identity
Posted in Home Decorating

Aligning Interior Design To Corporate Identity

the persona of a corporation which is designed to accord with and facilitate the attainment of business objectives(Wikipedia) The past decade has seen a considerable increase in brand development focussing on Corporate Identity. Is a brand positioned correctly to reflect the corporate persona its culture, and cause the right reaction within the hearts and minds of the target market? Is a brand unique, prominent and will it be recalled across communications channels? These types of questions are given much attention from marketing and communications experts and often result in tangible enhancements to corporate signage, and messaging across digital, BTL and…

Continue Reading... Aligning Interior Design To Corporate Identity